I was raised in digital marketing, beginning my career in a startup during high school called YadaBuy.com where I developed an internal CRM webapp for the sales team. Since then I’ve worked for startups large (Groupon) and small (Innovative Language Learning); consulted for Japan’s most respected businesses (e.g. Sankei, Rakuten, NHK); and worked at Google, driving more revenue and new SMB advertisers via digital channels than ever before, for the entire APAC region (15+ countries such as China, Japan, India and Australia).
Currently I work at Moneytree, a Fintech app company in Japan - not the payday loan predators, where I head growth. From top of the funnel of ads to the bottom with viral loops, inbound to outbound, I'm responsible for acquiring more users, making sure they stay active and make sure we generate revenue via one of our monetization strategies.
As a partner at 500 Startups portfolio company FullCourt.co, a SMS & Voice API for Japan, my focus was on developer acquisitions both offline and online. We had an early exit April 2014 and sold the company.
I started as one of the first 10 employees for Innovative Language & YadaBuy where I led multiple efforts simultaneously from customer support to product marketing to sysadmin. Wearing multiple hats comes second nature to me.
At Groupon I rebooted entire programs and launched new markets as part of the international management team, resulting in acquisition (KR) and continued market leading position (JP).
I’ve passed the highest level (N1) of the Japanese Language Proficiency Test (JLPT) and scored in the top tier of the Business Japanese Test (BJT). I’ve used Japanese in my daily life since 2007, speaking it daily in business and comfortably reading and writing too.
Articles on Marketing, Advertising and Japan.
Read essays by me on Medium.com by following me here.