You call it the Lumascape or marketing technology landscape. Japan calls it the “Chaos Map”. Chiefmartec.com just released a 2014 edition that covers much of the world that’s not representative of Japan’s ad industry. Need to research Japan’s advertising landscape or looking to find some leads for your agency, marketing SaaS or advertising solution? Well […]
Roppongi Hills in Tokyo has some great ads in the plaza. The McDonald’s ads up right now are a fun taste of Americana.
Nielson Japan published their TOPS OF 2013: DIGITAL IN JAPAN report a few weeks back, but all in Japanese. Here’s my translation for those of you who cannot read Japanese. tl;dr Internet use from PCs saw a decline. #1 Smart phone use in Japan is LINE messenger. Tablet possession was 18%, an 8 point increase over a […]
Hi there, I’m Jon. I’ve been living in Japan for eight years as of today, working for five of those in Tokyo. I’m a marketer and entrepreneur based in Tokyo. My career started back in high school when I worked for a now defunct EC startup called YadaBuy.com. After high school I went on to […]